- Global adspend is expected to rise 4.7% to US$572bn this year, the strongest growth rate since 2011.
- Global adspend rose by an estimated 3.0% in 2017.
- Mobile was the only ad channel to grow its share of global adspend, and is now the second-largest medium (behind TV).
- Approximately 61% of global adspend is invested in traditional media.
- Sponsorship is forecast to become the fourth-largest ad medium this year.
- Global online video investment has grown at an average rate of 40% since 2013, though TV still outweighs it by a ratio of almost 6:1....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.