Global Ad Trends: Global adspend outlook

This report summarises the latest advertising expenditure data from WARC's Data platform.
  • Global adspend is expected to rise 4.7% to US$572bn this year, the strongest growth rate since 2011.
  • Global adspend rose by an estimated 3.0% in 2017.
  • Mobile was the only ad channel to grow its share of global adspend, and is now the second-largest medium (behind TV).
  • Approximately 61% of global adspend is invested in traditional media.
  • Sponsorship is forecast to become the fourth-largest ad medium this year.
  • Global online video investment has grown at an average rate of 40% since 2013, though TV still outweighs it by a ratio of almost 6:1....

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