- Global advertising expenditure was seen to have decreased by 4.7% in 2015 on a US dollar basis, with the strengthening currency removing $44.8bn from the value of global ad sales.
- TV remained the biggest advertising medium globally with a 39.0% share of total spend, though it recorded its largest loss of share on record during 2015.
- Internet's share rose from 8.3% in 2006 to 31.0% in 2015, when expenditure on the medium totalled US$154.7bn. Of this, mobile accounted for 30.7%, or US$47.5bn.
- Warc estimates that global adspend grew 5.2% in 2016, and expects a rise of 3.6%...
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