Global Marketing Index: September 2017

This article summarises the results of the Global Marketing Index (GMI) for September 2017, when the headline GMI was positive, and all regions showed growth.
  • The rate of GMI growth increased slightly, but global marketing budgets continue to decline.
  • Trading conditions see an increased rate of growth globally and in all regions.
  • Digital and mobile continue to see increased budgets, all other media decline....

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