- Spend on TV and social media is highly inflated in relation to daily consumption, while audio formats appear to be heavily undervalued by advertisers.
- Social media now attracts more investment than linear TV. Social spend would need to reduce by $94.3bn in order to mirror consumption levels next year.
- Consumers spend a fifth of the media day in social feeds, and are forecast to spend twice as long with social media than with online press next year.
- Podcasts are potentially undervalued by as much as $40bn and present one of the biggest opportunities, particularly among those aged 16–24 and lower...
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