Global Ad Trends: Print and digital publishing

This report summarises the latest research from WARC's Data platform, with a focus on print and digital publishing. Key findings include: 
  • Newsbrands' income from circulation and advertising has dipped by $28bn between 2012 and 2017.
  • Print ad revenues have more than halved over the last decade.
  • Digital’s share of newsbrands’ ad income is growing, but is not yet enough to offset print’s decline.
  • Ad-supported business models are still palatable for consumers.
  • Contrary to perception, daily print time is stable, while online is increasing total consumption.
  • Most publishers believe their business will diversify to offset the downturn.
Other key media intelligence includes short-form TV ads capture 8% to 11% more attention per second than long-form, YouTube launches...

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