Global Ad Trends: OTT

This report summarises the latest research from WARC's Data platform, with a focus on over-the-top (OTT) video.
Key findings include: OTT spend is expected to reach $68.7bn this year, with $23.8bn (34.7%) accredited to AVOD platforms. AVOD is expected to rise at a compound annual growth rate (CAGR) of 14.3% to reach $46.6bn by 2023. Almost two thirds (63.5%) of Wi-Fi enabled US households have access to at least one OTT service. One-third of US OTT households do not subscribe to pay TV; 18% have cut the cord. Consumers’ growing appetite for streaming video across devices is impacting advertising strategies, but there are challenges when delivering the creative for and measuring the performance of cross-channel campaigns....

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