Global Ad Trends: Online video

James McDonald

This report summarises the latest research from WARC's Data platform, with a focus on online video advertising. Key findings include: 
  • Online video advertising spend is expected to reach $30bn worldwide this year, most of which will go to social media platforms.
  • Online video is set to account for almost half of daily internet consumption by 2020.
  • Practitioners deem online video important, and most intend to leverage the format this year.
  • In-stream video click through rates eclipse those for other online display formats.
  • One in ten video ads poses a risk to brands, and fraud is still an issue.
Other key media intelligence includes AT&T aiming to get personal after $1.6bn AppNexus acquisition, new research showing that branded...

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