- Mobile adspend is set to top TV across key markets this year; almost 80% of mobile ad market value has been created in the last five years.
- Mobile social and video remain the primary focus for advertisers, though viewability and accurate measurement of online ad performance and mobile ROI are major concerns.
- Mobile will draw the majority of online time this year at 3:22 (h:mm) per day, up by more than two hours since 2012.
- 5G will boost speeds and facilitate a 4x increase in data consumption, mostly for high quality video – 5G users are forecast to...
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