ECI Media Management Inflation Report Q1 2021

ECI

A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.
  • The coronavirus pandemic continues to have a profound effect on economies and industries the world over.
  • The road to recovery will be slow, but with vaccine rollouts now well underway in many countries, it no longer feels rash to believe that the end is in sight.
  • 2020 was a difficult year for the offline media industry, with global pricing falling into deflation for TV, Newspapers, Magazines, OOH and Radio.
  • Digital Display and Digital Video showed more resilience, maintaining their inflationary positions even at the worst of the crisis – illustrative of a consumer shift to digital brought about by lockdown...

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