YouTube ads viewed 94% of the time in the Americas

Rob Clapp

An overview of YouTube, video and display ad viewability rates in six key markets in the Americas.

YouTube ad viewability averages 94% across six key markets in the Americas, according to the latest data from Think with Google, the company's digital trends research arm. In comparison, over half (51%) of display ads across the web meet Media Ratings Council standards, while this rises to over two-thirds (70%) of other web and app video ads.

The region sees little variation in YouTube ad viewability, although Colombia is lowest at 90% while all other markets equal or exceed 94%. Web and app video ads see a greater difference, between 62% (Brazil) and 75% (Argentina and Colombia). Display ads vary...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands