US, Video consumption among African Americans

An overview of video consumption among African Americans between 2014–2016.

The average African American (aged 18+) registered daily video consumption of 07:33 hours in 2016, according to data from WARC and Nielsen. This represents an increase of 13 minutes from 2014, when consumption stood 07:20.

Of the four video consumption devices monitored (on a user basis), TV accounted for the most African American time on 07:00 in 2016, a significant 05:40 more than the next-placed PC (01:19). The tablet was measured at 00:18, followed by the smartphone on 00:14 . While TV is still the preferred channel for video consumption among African Americans,...

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