US podcast adspend up 24% as more advertisers join

An overview of podcast advertising spend in the United States in 2020 and 2021.

Podcast advertising spend rose by 23.8% in the United States in the first five months of 2021, according to data from ad intelligence and sales platform MediaRadar.

Between January and May 2021, there were 3.5k brands spending $221.8m on podcast advertising per MediaRadar's database. Over the same period in 2020, there were 3.0k brands that collectively invested $179.2m. Monthly spend in 2021 has also exceeded 2020 levels for each of the first five months.

US podcast advertising spend is projected to grow by 60%this year and exceed $2bn in value by 2023. Campaigns have proven popular...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands