US, PC consumption among African Americans

An overview of PC consumption among African Americans between 2014–2016.

The average African American PC user registered daily consumption of 02:13 hours in 2016, according to data from WARC and Nielsen. This represents an increase of 00:39 from 2014, when consumption stood at 01:34. When considering the African American population in general – and not just PC owners – total time spent on PCs was recorded as 01:06 in 2016.

Of the three specific PC activities monitored, video consumption accounted for the most time on 01:19 in 2016, 00:49 more than next-placed social networking (00:29). Audio consumption via PC was measured at 00:15. All three activities have registered growth between...

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