US, Mobile consumption among Hispanic Americans

An overview of daily mobile consumption by Hispanic Americans, 2014-2016.

The average Hispanic American smartphone owner (18+) registered daily consumption of 02:35 hours in 2016. This represents an increase of 55 minutes on 2014, when consumption stood at 01:40. When considering the Hispanic American population in general – and not just smartphone owners – total time spent on smartphones was recorded as 02:19.

Of the three specific mobile activities monitored, social networking accounted for the most time on 00:51 in 2016, 00:35 more than next-placed audio consumption (00:16). Video consumption via mobile was measured at 00:12. All three activities registered growth between 2014 and 2016, with social networking up most...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands