UK, Outdoor advertising expenditure by product category

Outlines UK outdoor advertising expenditure among the top 12 product categories over the last five years.

Entertainment and leisure was the biggest outdoor advertising category in the UK in 2016, according to data from Nielsen and the AA/Warc Expenditure Report. The product category’s total adspend - at rate-card level - amounted to £163.1m. This represents a 7.1% increase year-on-year from 2015, when adspend stood at £152.4m. In terms of spend, the sector is significantly ahead of the second placed category, drink, which generated £92.1m of advertising spend in 2016, a rise of 26.7% year-on-year. Telecoms was third on the list, following a decline in spend of 12.1% to £90.1m in 2016. Of the top 12 ad...

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