UK, Newspaper advertising expenditure by format

Outlines growth trends in UK newspaper advertising expenditure by ad format between 2007-2016.

Newspaper advertising expenditure in the UK amounted to £2,123m in 2016, according to data from the Advertising Association/WARC Expenditure Report. This represents a year-on-year fall of 11.5% from 2015, when total spend amounted to £2,399m. Excluding digital, newspapers took a 8.6% share of total UK advertising spend in 2016, down from 30.8% a decade earlier.In display-only terms, print newspapers were the fourth-largest advertising medium in 2016, accounting for 9.2% of all UK display adspend at that time.

When considering newspaper advertising expenditure by format in the UK, data show that print display...

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