Magazine advertising expenditure in the UK amounted to £877m in 2016, according to data from the Advertising Association/WARC Expenditure Report. This represents a year-on-year fall of 6.8% from 2015, when total spend amounted to £941m. Magazines took a 3.0% share of total UK advertising spend in 2016, down from 11.6% a decade earlier. In display-only terms, magazines’ share of adspend stood at 4.1% last year.
When considering magazine advertising expenditure by format in the UK, data show that consumer print accounts for the biggest share of total spend on £406m, with B2B print...