Two-thirds of publishers want to sell digital ads together

An overview of news publisher support for cooperation with other publishers.

Widespread support for digital news publishers to sell advertising together exists, according to the latest data from the Reuters Institute for the Study of Journalism. Two-thirds of senior publishing figures agree that digital newsbrands should sell advertising together, in response to the Google/Facebook duopoly.

In addition, 22.4% said they 'strongly agree' that advertising should be sold together via data sharing and joint systems, compared to just 4.7% who 'strongly disagree'. A large portion appear undecided, with 20.3% saying they 'neither agree nor disagree'.

This follows newsbrands' attempt to stem the loss of ad revenue, which fell 38.2%between...

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