Time online to overtake TV this year

An overview of average daily time with media, 2015-2018.

The amount of time consumers spend online each day will overtake that spent watching linear TV this year, according to new projections from GroupM.

Total daily online time is expected to amount to 221 minutes (3h 41m) in 2018, up by nine minutes from 2017 and almost an hour (59 minutes) since 2015. This compares to an average daily TV consumption of 218 minutes (3h 38m) this year, representative of a four minute dip since 2017 and nine minute dip since 2015.

Data show that online is expected to take a 38% share of the average media day this year,...

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