Subscription services see rising popularity

An overview of interest in and use of subscription services across 12 markets.

Subscription services saw a widespread increase in popularity last year, according to a survey across 12 markets from subscription management company Zuora.

Over half (53%) of adults surveyed said they were interested in a TV and movie on-demand subscription service, up from 46% in 2018.

This growth extends beyond entertainment services – the share of adults interested in grocery delivery services reached nearly one-third (30%) and meal delivery services reached almost a quarter (22%).

Growing levels of interest are translating to more subscribers. Across the 12 markets surveyed, four in five adults (78%) say they currently have at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands