The number of hours of sports content watched on gaming-oriented streaming platform Twitch has more than doubled this year, according to data from industry analysts Stream Hatchet.
Audiences watched 16.9m hours of content in the sports category of Twitch in August this year, an increase of 151% from January 2021. May, June, July and August have all seen sports consumption above 16m hours.
The inclusion of major sports leagues, like the NBA using Twitch to broadcast playoff games, has helped this growth. As well as this, the NFL will be streaming some games on Twitch from 2023 to...