Shopee and Shein were the most downloaded shopping apps in 2021 worldwide, overtaking Amazon, according to data from app analytics company Apptopia.
Both Shopee and Shein saw strong download growth in 2021, rising by 46% and 70% respectively. Meesho also saw rapid growth, rising by 744% to reach third place.
At the same time, downloads of Amazon's shopping app fell by 12% last year to fourth place. Downloads of Wish, Pinduoduo and Lazada also fell in 2021.
Flipkart, AliExpress and Alibaba also place in the top ten and saw download growth last year.
Acquiring and retaining shoppers is...