Russian adspend continues double-digit growth

Rob Clapp

An overview of Russian advertising expenditure by media channel between 2008-2018.

Advertising expenditure is forecast to continue its double-digit growth in Russia, with adspend expected to grow 19.3% to RUB677,098 million in 2018. According to the latest data from WARC, AKAR and the Internet Advertising Bureau (IAB), the country's total adspend grew by nearly 50% (48.7%) between 2015 and 2017. While 2014 and 2015 saw more modest year-on-year rises, adspend continued its strong growth between 2009 and 2013, rising by 71.5%.

TV has consistently received the most adspend, making up one-third (33.1%) of the total in 2017 - although this is down from the 45.6% in 2008. On the other hand,...

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