Pinterest has returned to its position as one of the fastest-growing social platforms – albeit from a comparatively low base – according to a WARC Data analysis of company reports.
The visual- and interest-oriented social platform saw growth in advertising revenue slow throughout 2019 and the first half of 2020. However, it has since seen a rapid recovery and recorded the quickest growth (+76.4% in Q4 to $706m) compared to Snapchat, Facebook, and Twitter.
This was helped by Pinterest's focus on shopping– the company states that shopping ad revenue grew quicker than the overall business and there was...