Pinterest was the fastest-growing social platform in Q4

Rob Clapp

An overview of the performance of four of the largest social platforms (Facebook, Twitter, Snapchat, and Pinterest).

Pinterest has returned to its position as one of the fastest-growing social platforms – albeit from a comparatively low base – according to a WARC Data analysis of company reports.

The visual- and interest-oriented social platform saw growth in advertising revenue slow throughout 2019 and the first half of 2020. However, it has since seen a rapid recovery and recorded the quickest growth (+76.4% in Q4 to $706m) compared to Snapchat, Facebook, and Twitter.

This was helped by Pinterest's focus on shopping– the company states that shopping ad revenue grew quicker than the overall business and there was...

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