Facebook penetration in Canada has returned to growth, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. Nearly 70% of internet users (69.7%) have used the platform in the past week, up 2.6 percentage points (pp) from last year and a return to 2016 levels.
Facebook Messenger has seen the greatest year-on-year increase, rising 5.3pp to just under one-half (48.8%). YouTube and Instagram are also growing strongly and may soon top two-thirds and one-third respectively.
While Pinterest has entered the top five, overtaking Twitter to reach one-quarter (25.1%), it was the only platform...