Over nine in ten strategists need more access to client data

Zoe McCready

An overview of strategists' perceptions towards client data.

92% of strategists agree they could do a better job if clients gave them more access to data according to WARC's Future of Strategy 2019 report.

This comes at a time where advertising agencies are having to prove relevance against the tide of consultancies, which are fluent in the art of data analysis, and in-house agencies, which have open access to their clients’ data. With all of this, it is important that agencies innovate to not be seen as “just another opinion” but rather a legitimate option.

However, data access is not the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands