Over half of Americans completely unwilling to share social media data

Rob Clapp

An overview of American adults' willingness for their online data to be collected in order to receive more relevant ads.

Over half of American adults are 'completely unwilling' for data on their social media posts to be used by a TV service in order to receive more relevant ads, according to the latest research from Hub Entertainment Research's 'The Future of Monetisation' Report. This rises to three-quarters (75.7%) for those either 'completely' or 'somewhat' unwilling, marginally higher than those unwilling to share their income data.

Of the categories asked, Americans are most willing for data on the type of shows they watch to be collected. In total, 55.3% said they are 'completely' or 'somewhat' willing to share this data...

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