One in five fans use mobile apps to consume sports content

An overview of sports consumption on mobile apps in 2021.

One in five (19%) sports fans use mobile apps to watch or follow sports content, according to data from YouGov.

Asia Pacific records the highest proportion of consumers using their mobile device as a means to follow sports. Vietnam, in particular, stands out, with half (48%) of sports fans reporting to do so. India, a market where mobile has officially become the first screen, follows close behind, at 44%. Taiwan and Japan are notable exceptions, recording some of the lowest rates globally, at 7% and 6% respectively.

Conversely, Europe and North America report some of the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands