Newsbrand revenue down $28bn since 2012

An overview of print and digital circulation and advertising revenue for newsbrands between 2012 and 2017.

Print still accounts for over 90% of newsbrands’ revenue worldwide, though the majority now comes from circulation, according to data from WAN-IFRA and WARC. In 2012, print ads contributed just over half (50.4%) of total revenue, but a sustained decline led to print circulation accounting for the greater share of income for the first time in 2015.

Print circulation revenue has grown by around 1.6% each year, rising from $80.4bn in 2012 to an estimated $86.8bn in 2017 – 57.5% of the total. Digital subscription revenues are also up year-on-year, though at an estimated $3.9bn in 2017, they still...

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