Netflix marketing spend grows 39% as competition heats up

Rob Clapp

An overview of Netflix's marketing spend and subscriber growth.

Netflix's marketing spend has grown at the quickest rate in more than two years as the video streaming market becomes more competitive, according to a WARC Data analysis of the latest company data.

Marketing spend rose 39.0% year on year in Q2 2021, the largest increase since 2018, to reach $604.0m. This is the largest amount the company has ever spent on marketing in a second quarter.

Netflix actually cut its marketing spendto a three year low in 2020, partly as a result of strong subscriber growth from audiences at home during the coronavirus pandemic....

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