Netflix forecasts slowest membership growth in a decade

Rob Clapp

An overview of the growth in Netflix subscribers.

Netflix has missed its own forecast for user growth and the company expects to add just one million subscribers in the second quarter of 2021, according to company reports. If this happens, it will be the lowest increase in a decade.

The streaming platform added four million subscribers in the first three months of the year, below the six million it had internally expected. This puts the total userbase at 207.6m.

The company says that paid membership growth slowed during the first quarter due to COVID-19 pulling organic growth forward in 2020. Production delays also meant the content...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands