Nearly half of consumers tried a new store last year

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

The impact of the coronavirus (COVID-19) outbreak on established consumer behaviour is marked, according to data from Nielsen.

Globally, nearly one-half (45%) of consumers said they had shopped at a new store in September, at a time when the coronavirus had been having an impact for over six months. This is an increase from 39% in May, when the outbreak was still in a relatively early stage.

Consumers in Africa and the Middle East plus Asia Pacific are most likely to be shopping at new stores, at three-fifths in September. In contrast, a still sizable but smaller one-third...

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