More people watch gaming video content than use major TV and audio platforms

James McDonald

An overview of gaming video content consumption versus major TV and audio platforms.

Research by SuperData highlights the opportunity within the gaming video content (GVC) market. The audience stands at an estimated 843m worldwide, more than the combined audience of major TV and audio platforms and over two and a half times larger than the entire population of the US. Of this, 545m viewers are expected on YouTube this year, and 249m on Amazon-owned Twitch (though some of these users will be the same across platforms).

The market is expected to generate revenues of $4.6bn this year, up from $4.1bn in 2017. Of this, 57% will come from advertising (online display formats such...

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