More consumers paying for online news during COVID-19

An overview of consumers paying for online news in six European markets and the United States before and during the novel coronavirus (COVID-19) outbreak.

The novel coronavirus (COVID-19) outbreak has encouraged consumers to pay for online news, according to the latest data from AudienceProject. In six of the seven markets surveyed, the share of consumers paying for online news has increased during COVID-19 (March 15 to May 22) compared to before the outbreak (September 11 2019 to March 14 2020).

The largest increase was in the US, up 23%, with 16% of internet users now paying for online news. Norway follows close behind, up 22%, with over two-fifths (44%) of consumers now saying they pay for online news.

Germany and the UK...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands