Middle East, Advertising expenditure by medium

Overview of advertising expenditure in the Middle East, 2007-2016.

Advertising expenditure in the Middle East was valued at US$ 17.9bn in 2016, according to data from WARC. This represents a year-on-year drop of 11.2% from 2015, when total spend amounted to US$ 20.2bn. Data show the Middle East registered consistent year-on-year growth in advertising spend between 2007 and 2014, but has dipped in the last two years. However, care should be taken when comparing year-on-year totals in dollar terms, as the results will be affected by fluctuations in the exchange rate. Equivalent data shown in purchasing power parities (PPPs)* shows a similar year-on-year decline of 10.9% for 2016, but...

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