Amazon products priced between $21 and $30 offer the best return on advertising spend (ROAS) but they currently take the smallest share of investment, according to data from seller management company Jungle Scout.
Products priced between $21 and $30 deliver a ROAS of $2.81 when advertised on Amazon, the only product price category to deliver a ROAS above $2.00. However, advertising of these products accounts for just 5% of total Amazon advertising spend, the smallest share.
Products priced between $11 and $20 attract the most advertising spend, taking a 39% share of Amazon investment. However, the ROAS for...