Malaysians spending longer on social media but penetration stable

An overview of social media penetration and consumption in Malaysia between 2017 and 2019.

Social media penetration has remained stable in Malaysia, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. Four-fifths (80.5%) of internet users have used WhatsApp in the past week, a dip of 2.0 percentage points (pp) from the previous year.

Facebook is the second most popular platform in Malaysia and also registered a drop in penetration this year. Just under four-fifths (78.4%) of internet users said they had used the platform in the past week, down 3.9pp year-on-year.

YouTube follows in third and managed to grow 0.5pp to 72.2% in 2019. Instagram continues...

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