Influencers are most popular on Instagram and YouTube but suffer on Facebook video content, according to the latest data from Tubular Intelligence. Influencers account for 57% of all Instagram video views and this rises to four-fifths on YouTube. However, they account for just 13% of Facebook video views.
Instead, media companies dominate Facebook, accounting for 85% of all video views. Brands suffer, accounting for less than 5% across all three platforms. Globally, brands see the lowest video engagement on YouTube and Facebook, while influencers lead in part due to their authentic communication.
Globally, influencer...