Hypercasual games see quickest mobile growth

Rob Clapp

An overview of mobile gaming audiences between 2017 and 2020.

Mobile gaming is becoming increasingly casual, according to data from mobile analytics company Sensor Tower.

The hypercasual genre of mobile games, which are easy-to-play and have a minimalistic user interface, accounted for one-third (31%) of all game downloads last year. This is the third year in a row the genre has grown its share.

Although other genres saw growth in the number of downloads last year, the surge for hypercasual means their share of downloads actually fell.

Sensor Tower adds that hypercasual mobile games are the most popular genre in multiple markets including Brazil, China, Indonesia, Mexico, Russia,...

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