Sponsored Brands advertising is growing quicker than other Amazon ad formats and offers advertisers a greater return on their investment, according to data from seller management company Jungle Scout.
The Sponsored Brands ad format, which covers banner ads with a brand's logo, message and products, took a 20% share of all Amazon advertising spend in the first two months of 2021. This is double the level in 2018 (10%).
This has come at the expense of Sponsored Products advertising, keyword-based ads appearing in search results, which saw its share decline from 90% in 2018 to 77% during 2021....