Gen Z spend more time gaming than using social media

Rob Clapp

An overview of media consumption among age groups.

Gaming is the most popular leisure activity for Gen Z audiences, according to research from gaming analytics company Newzoo.

Gen Z consumers say they spend a quarter (25%) of their leisure time playing video games, making it the most popular activity. In comparison, 18% of their leisure time is spent using social media and 17% is spent streaming video content.

The same is true for millennials, with video games taking a 21% share of total leisure time. The gap is smaller though, with streaming video content taking a 19% share.

For older audiences, watching broadcast TV content proves...

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