The number of views on Facebook video content rose an average of 49% across Latin America during the novel coronavirus (COVID-19) outbreak, according to data from Tubular Labs.
Colombia saw the quickest growth, with views rising 92% year-on-year during the March to May 2020 period, while Peru follows, up 68%.
YouTube views grew slower than Facebook in all six markets, up just 3% in Colombia. Argentina (+21%) and Brazil (+19%) saw the quickest growth and despite Peru's rapid Facebook growth, it saw YouTube views drop 16%.
Although brands in Latin America see the greatest number of views per...