The cost per click (CPC) for Facebook ads has fallen year-on-year, according to the latest data from Socialbakers. Australia registered the greatest dip, down seven cents from October 2017, while the US and UK fell by two cents. This year-on-year drop is also visible in September, with CPC in Australia and the United States dropping by eight cents and six cents respectively. The UK, however, saw a rise of one cent.
Facebook CPC was also below the yearly average for all three countries. The US registered a CPC of US$0.36 in October 2018, below the yearly average (October 2017 to...