Excluding cinema, which was forced to shutter in 2020 but rebounded strongly, it was the largest online formats – search and social media – which saw the strongest advertising growth in 2021.
This in turn drove the total ad market to its strongest rise (+23.8%) in WARC’s four decades of monitoring, according to WARC Data's latest Global Advertising Trends report.
Further growth, of 12.5% and 8.3%, is forecast for 2022 and 2023 respectively, and the advertising market is on course to top a value of $1trn in 2025.
E-commerce is set to lead growth in the next two...