Digital video/OTT and connected TV will be the main priorities for US digital media experts in 2021, according to an Integral Ad Science survey of media and creative agencies, publishers, advertisers and others working in online marketing.
Over half of those surveyed said digital video/OTT (57%) and connected TV (54%) will be areas of high priority in 2021, with social media placing third (47%).
However, digital buyers and sellers have different priorities for next year. On the buy side, connected TV (69%) and digital video/OTT (64%) remain in the lead. On the sell side, though, digital video/OTT (50%)...