Consumer spend on video-on-demand overtakes cinema

Rob Clapp

An overview of consumer spend on the video entertainment market, including cinema and video-on-demand breakdown, between 2015 and 2019.

Consumers are now spending more on video-on-demand services than they at the cinema, according to the latest data from the Motion Picture Association. Consumer spending on digital video content, including electronic sell through, VOD, paid subscription but excluding virtual pay TV and sports, reached $48.7bn in 2019. This compares to the $42.2bn spent for cinema entertainment.

Spending on digital video content has nearly tripled (193.4%) between 2015 and 2019, while cinema consumer spend has risen 7.9% over the same period. Strong digital growth has pushed the total video entertainment market above $100bn for the first time.

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