Connected TV advertising sales doubled in 2020

An overview of programmatic connected TV advertising sales in 2020.

Programmatic connected TV advertising sales doubled last year, according to data from ad fraud company Pixalate. The global year-on-year growth rate was at least 97% across all four quarters of 2020.

This comes as audiences shifted to digital TV, with WARC Data's latest research estimating that two in five online consumers now have an internet-connected TV. Advertisers are also shifting their media investment in response, with linear TV spend down $47bn over the last five years and online video up by $39bn.

Pixalate's data finds that the growth in programmatic connected TV ad sales slowed...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands