Mobile commerce and video streaming are having the biggest impact on the marketing industry in Asia Pacific, according to a survey of marketers in a new report from WARC and the Mobile Marketing Association (MMA).
Three-fifths (61%) of those surveyed said that commerce, including mobile payments and m-commerce, is a significant consumer behaviour for the marketing industry. This rises even higher in Indonesia (72%) and Vietnam (70%).
Brands have invested more as a result – 86% in the region say they have improved their m-commerce capabilities as a result of the growth of...